CAREER SUMMARY

Position: Marketing Coordinator
Company: TalkTools
Location: Cebu City, Cebu, Philippines (Remote)
Duration: February 2024 – Present

• Develop and execute content strategies for Facebook, Instagram, and email (via Klaviyo)
• Lead the strategy for 350+ social media posts (creatives & captions) and built 120+ emails
  
• Lead and handled 100+ influencer collaborations and partnerships
  
• Create, monitor and optimize Meta ad campaigns
  
• Oversee creative direction for ad visuals to align with campaign goals
  
• Handle customer inquiries on social media, ensuring a positive brand presence
  
• Often contributed to Shopify product page optimization
  
• Self-learned the Zipify app to design landing pages
  

Position: Marketing Associate
Company: MABA Digital Marketing
Location: Lapu-Lapu City, Cebu, Philippines
Duration: July 2022 – October 2023 (15 months)

• Assistant to the Marketing Head/Owner of an e-commerce brand
  
• Managed and optimized 6-figure monthly Facebook ad budgets
  
• Oversaw and maintained brand presence in social media. Designed visual content for marketing assets, including brochures and ad creatives
  
• Supervised an 8-member team in using the Pancake system
  
• Streamlined daily operations by organizing documents and maintaining a clean, efficient workspace
  
• Produced weekly performance and operations reports
  Served as the first point of contact for digital marketing clients

Position: Freelance Digital Marketer (Self-Employed)
Company: SEADigitalAI.com
Location: Cebu City, Cebu, Philippines (Remote)
Duration: June 2020 – December 2023

• Freelance digital marketer managing short-term projects in Meta ads, chatbot development, and customer support automation.
  

Highlights:

• Chatbotbuilder.ai (Oct–Dec 2023): Top candidate from 100+ applicants to support a global SaaS startup. Created 70% of the user documentation that served as the core resource for all customers—reducing support needs and improving onboarding. Trained clients 1-on-1 and managed inquiries in social media & Discord. Collaborated often with developers to resolve and document platform issues.
  
• RD Vinegar Food Manufacturer (Mar 2021–Jun 2022) (15 months): Built the brand’s entire online presence from scratch as the sole digital marketer. Generated ₱5.6M in sales from just ₱100K in ad spend through targeted Facebook ads and strategic content creation.

Position: Junior Telecommunications Engineer (Office Engineer)

Company: Nokia Shanghai Bell (under 4FOX Technologies), Inc.

Location: Mandaue City, Cebu, Philippines Duration: September 2017 – May 2020 (32 months)

• Managed inventory and reporting of ~2,000 telecom equipment assets for GLOBE Telecom’s LTE network.
• Produced weekly and monthly equipment asset reports with 95%+ accuracy to enhance tracking and operational efficiency.
• Collaborated directly with field engineers on equipment specifications, enhancing technical communication skills.
• Developed a data-driven mindset that now fuels strategic decisions in digital marketing.